Description

The researcher identifies that by being able to effectively leverage marketing and promote “green” brands within the marketplace, it appears to be paramount to not only understand how organisations wanting to effectively leverage their “green” branding can successfully implement and market “green and/or sustainability” within their brand experience, but to also gain more of an understanding on who the actual green consumer is? Being more able to identify and leverage brand “green” key insights within organisations communicative offerings and engage consumers deeper emotional connection more astutely,