Get qualified automatically after earning CDME®
About CDME®
Digital marketing for the supply chain uses your website,
related social media, and other online industry channels to
showcase your industry knowledge and experience (rather than trying to convince people of it with a marketing message). With inbound digital mar- keting, you publish relevant, informative information to add value to every stage of a potential customer's buying journey.
In this B2B buying landscape, supply chain and logistics industries need content marketing to achieve a level of confidence and relationship-build- ing with buyers that used to come from face-to-face meetings. Potential and current customers will view your company as a valuable resource for everything related to not only your products and services but to the indus- try as a whole.
Digital marketing comprises many tools and strategies, including Search Engine Optimization (SEO), website design, branding, content strategy, Pay-Per-Click (PPC), social media, and analytics. These elements can be cru- cial in a supply chain management company's ability to reach its audience, engage with them effectively, and ultimately drive business success.
Topics evaluated in CDME®
- Introduction to Digital Marketing
- Paid Ads Optimization Strategies
- Neuro-Marketing Fundamentals
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Strategy
- Web Analytics
- Email Marketing
- E-commerce
- Internet Marketing
American Association of Procurement and Supply Chain Management (AAPSCM)®
Introduction to Digital Marketing
1)Why Digital Marketing?.
2) How Firms Are Leveraging Digital Marketing.
3) How Supply Chain Companies Are Using Digital Marketing.
Neuro-Marketing Fundamentals
1)Neuro-Marketing and Techniques for Sustainable Product Marketing.
2) Neuromarketing Tools.
3) Ethics and Marketing from Neuromarketing Perspectives.
Search Engine Marketing (SEM)
1) Why Is SEO Marketing Important for Transportation and Logistics Companies?.
2) Website Optimization techniques.
Content Strategy
1) Website content creation and marketing in mind.
2) Branding and content marketing strategies.
3) Web Analytics.
4) Pay-Per-Click (PPC).
5) Metrics Tracking and Competitor Analysis.
Internet Marketing
1)Data Sharing is Creating Supply Chain Transparency.
2) Digital Asset Management and On-Demand Printing.
Paid Ads Optimization Strategies
1) Phases of supply chain optimization process.
2) Key features of e ective supply chain optimization (Blockchain Technology).
Search Engine Optimization (SEO)
1) What is search engine optimization?.
2) How SEO works.
3) Search engine optimization techniques.
Social Media Marketing
1) Key trends in social media marketing.
2)Social media marketing challenges.
E-commerce
1) E-commerce Marketing Strategy.
2) E-commerce and customer experience.
2)The Impact of Online Shopping on Supply Chains.
( Virtual | Online) CDME® Preparation Workshop and Exam Fee :-
Time
1-3 Day Training
Fees
$1,200
Address
Dallas, Texas Charter and
Conference Center (AAPSCM)®
Instructor's
